Pedersen + Lennard

The Industry Dialogue

Hosted by Pedersen + Lennard, this panel brings together local design brands and creative leaders for a candid conversation on the South African design landscape. Designed as a collaborative environment, the session invites voices to share their unique journeys—unpacking real challenges, emerging opportunities, and practical realities of building a design business in SA today.

Panelists will exchange perspectives on their growth and reflect on what "the shape of us" means for the future of SA design. Enjoy an evening of rich conversation while sipping bubbles courtesy of Krone Cap Classique, leaving inspired, empowered, and ready to continue building this industry together.

Open to the public, register to attend.

Pedersen + Lennard is a proudly South African, design-focused business based in Cape Town. Founded in 2008 by industrial designers Luke Pedersen and James Lennard, we are proudly rooted in Cape Town and passionate about being part of growing the local design industry. We see good design as a sustainable tool to grow our local economy, create opportunities that uplift the people who make our work possible, and build a lasting momentum for South African craft. For us, thoughtful design isn't just about form – it's about creating lasting value for our community and local industry.